Top 11 Best CRM Software of 2020 (Compared and Reviewed)

Top 11 Best CRM Software of 2020 (Compared and Reviewed)

Let us study closely to judge the requirement of a CRM software for a successful business and what all features do this software have.

To generate as many as results for any organization, a salesman puts in a lot much hard work.  

Great efforts are put in to generate leads, and the most difficult part is, that 80 percent of generated leads are never converted into concrete leads. 

Someone who has shown interest in our business wants some alliance with us, therefore a salesperson should immediately grab the opportunity and take necessary steps to convert into a lead. 

But the question is how to tactfully capture them? How to retain them? And how to professionally maintain a good relationship? Identify how to re-use in the future? How to well utilize these saved contact details in the future?

As we all very well know that there are many brilliant online tools and applications available to handle all these difficult situations of a business which guide us a way out.

But before you decide to go for it, one should know, what is the need for such software? Why are they considered to be necessary tools for the successful running of a business?

Thus, we will have to study carefully to compare all the features, advantages and disadvantages of the best 11 CRM software.

This comparison will help you to conclude which one is the correct option for your business as there is innumerable software available in the market. 

Best CRM Softwares compared and reviewed

Tools to create leads, manage the leads, and convert them into success are called Customer Relationship Management Software (CRM Software). These provide a collection of Procedures, systems, steps, and guidance to make the customers happy saves time, and make us able to reach a large audience in a personalized way. These software helps business owners and sales team to track the customers very easily and guide how to engender more sales and leads so that they can beat the competition in every stage of the business. 

CRM software helps the sales team to develop relations with customers. If the linking between the Sales team and Customers is wonderful so is the sales generation. It deals in a user-friendly way with the customers in all kinds of dealings and makes the journey memorable. Finally results in meeting the sales targets.

The advantage of using CRM Software is for easy communication with customers. It helps to retain the old customers, helps to generate new customers and the result is increased income. 

Looking at its benefits, it is advisable to start using the CRM platform as soon as possible.

There is so many such software available in the market and it is difficult to select one for your business. We have selected the 7 best software. 

Salesforce CRM Software


Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Fresh sales CRM Software


Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Zoho CRM Software

Zoho_CRM_Top_rated_Sales_CRM_Software_by_Customers Get Online Course

Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Nimble CRM Software

Nimble CRM_Software_To_Grow_Your_Business_Try_Nimble_Free

Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Nethunt CRM Software


Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Nutshell CRM Software


Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

Insightly CRM Software

Insightly CRM_Software_CRM_Platform_Marketing_Automation_Insightly

Top 7 Best CRM Softwares Detailed features are compared in tables below and remaining 4 after comparison tables.

We are happy to share our conclusion which we have done after analyzing the advantages and disadvantages of this software. 

All of the above-mentioned software does provide some 4 to 5 modules for the management of Customers, their contact coordinates and for the efficient Sales flow of a business, report generating, etc., namely, Customer or Contact Management, Lead Management, Deal Management, Performance Management, Tracking of leads along with some extra features of providing reminders, report generation, Live chat for problem-solving, Flexible Customer support along with some in-built templates, import-export of data features, calendar management, etc.

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Many features are common in them;

Lead Management and tracking customers: Separate the prospective lead by giving a clear position of the future leads in the flow chart. It also helps to filter out lead to a low level to the level where it can be converted to success.

Deal Management: provides tools to convert possible leads into the concrete lead.

Contact Management:  It helps to check the history of the customers, saves the coordinates.

Customer Relationship Management – Takes care of the existing customers, create records, and answers to their queries and manages well.

Update records by adding new by automated features and updates the database of the contact.

Tips: Use table slidder below to better view Comparison Table or use desktop mode on mobile.

Here is a comparison of its common and un-common modules.

Features Comparison, Table 01:

Sales forceFresh salesZoho CRMNimbleNethuntNutshellInsightly
First Feed Feature- Information you want to see first is shown first and rest is kept hidden by making some settings.Tracking and Lead Scoring- Track the most guaranteed leads, help position, and score leads.    Advanced CRM Analytics – Collects your data, analyze and derive actionable insights and decides how to take action and where.
Live Profiles – a quick and smart detection of the records on which action is to be taken.
Leads Tracking – Effectively follow-up and manage the status of leads, so that you can track and address them.Reporting & Performance Tracking – Look closely at Reports such as Sales, Profit, and loss, Activity, forecast, Dashboard, and give performance report quickly. 
Contact Management- It is important to know the customer to check what type of customer it is and how it works by checking the history.     Contact Management- Manages very intelligently by auto-syncing the contacts, has an import and export feature, business card scanner to add the contacts into the centralized database. 
 Lead Management – helps all possible future leads to transform into customers.  

Auto Lead Assignment – Judges the promising leads and position them in the queue.
 Segmentation – Contacts, and leads are divided among the team to be executed efficiently.
  Lead Routing –helps the sales team to divide the Leads on which action is to be taken.
Opportunity Management Feature- Grab the opportunity at the right time. Deal Management – Flow chart gives clear visibility of the future leaders and ways to overcome the difficulty of conversion.Process management – Chalk out a flow chart of the sales steps and how to execute them.    
   Relationship Management – provides a ready combination of customer communications, and calendar appointments automatically.Customer Relationship Management – helps maintain strong relations with the customers by timely getting back to them with the relevant information and help. Relationship Management – Maintain strong relations with your old customers and also adds new customers
Sales Performance Management- Fix your goals, edit and modify goals resulting in better sales results. Performance Management – Gamification, reporting, sales forecasting, and territory management help to perform better.                                       Sales Enablement – Prepare quotations and related scripts. Sales Tracking – Fix your goals, edit and modify them resulting in better sales results.                                        Sales Cycle Management – Make the best use of monitored status of leads.    Sales Automation – It has powerful tools that make processes automatic to maximize efficiency. 
   Pipeline management – the prioritized actions stay on top in the pipeline and is visible clearly.Pipeline Management – Prioritize the leads on which flow-up action is to be taken. Pipeline Management – It prioritize actions by monitoring how the sales team is performing and output generated. stay on top in the pipeline and is visible clearly. 
Work Flow- One can update your records and information by Drag and Drop, file sharing, track, and update feature.Smartforms (web-to-lead) – Updates the lead database automatically when a new entry is added.AI-Powered Sales Assistant –Customer profiles are checked and help sales teams to correct the glitches.
Reminder feature – For sure reminds an action on scheduled time so that action can be taken in time. Extensive Integrations – intervention of 3rd parties, like Mailchimp, Constant Contact, Intercom, Outlook, Slack, etc., increases efficiency Extensive Third-Party Integrations – Integrated with a wide range of applications like Gmail, Mailchimp, Dropbox, Outlook, and more

Other features are:

To select one such software to have with you for business, it is important to know what extra features are available in which CRM Software.

Tips: Use table slidder below to better view Comparison Table or use desktop mode on mobile.

Features Comparison, Table 02:

 SalesforceFresh salesZoho CRMNimbleNethuntNutshellInsightly
Third-party integrationA large number of external data is added from LeadExec, Ambassador, Zuora, Zendesk, among othersExtensive range of integrations, including MailChimp, Zapier, Calendar, Piesync, Segment, and moreMore than 100 third party integrations, including LinkedIn, Zapier, Google, Outlook, and more
    Extensive range of third-party integrations, such as Gmail, Outlook, Hubspot, Mailchimp, and more
(LinkedIn, Mailchimp, Twitter, Facebook, and more)Data Integrity feature is available.Military-grade AES-256 encryption is available.
Compatible with other devices and OSIt is compatible with many Operating systems like Linux, Windows, Mac, Android.
Link with mobile phones and other devices. phones.
Can work with cell phones, both Android and iOS.Can work with cell phones, both Android and iOS. Fully integrated with Gmail and compatible with cell phones.Can work with cell phones, both Android and iOS.Can work with cell phones, both Android and iOS.
Ensures Data security     GDPR-compliant
  GDPR compliant and (PCI) Payment card industry are compliant to protect billing information. Provides continuous backups by taking photos periodically.GDPR-compliant
Data Management Use software intermediary to help you read, modify, append, and delete data from the help-desk.
Offers import/ export of data.
analytical Sales feature to help with data upgrading, email sentiment analysis, and more.
 Filter, sort, and save data the way you need, Data import and export are easy.Offers data import & export and helps in providing a highly cooperative environment. Manages queued tasks, adjust with drag and drop, graphs viewing, etc.Inborn automated feature to send email reminders and tracking.
Calendar Management  Provides complete calendar management.Distribute tasks efficiently by assign tasks to different team members.  Highly flexible calendaring and events.
Other featuresHigh-level automation.
High-level automation and intelligent work-flows.High-level automation.Well engage customers and leads by tracking emails.  Provides visual control panel for display and tracking important tasks.

All CRM software provides 3rd party integration but in variety. This feature helps to use the features of other applications and make the operation quick and save time. 

Few of them can be accessed globally as they are cloud-based but companies who want to operate on their local server will not opt for that.

Mass emailing feature by which personalized emails, voice messages to innumerable customers at one shot is not available with Zoho CRM and Insightly.

360-degree view of the customers by which all the data of one customer can be collected at one location to view completely. This option is offered by Fresh Sales and Zoho. This helps to understand what that customer is looking for.

Compatible with other devices and Operating systems: Except Nimble all are compatible with other devices and operating systems.

Multi-language platform: SalesForce, Zoho and Nutshell offers to communicate in multi-language. For SalesForce, billing can also be done in multiple currencies. 

The disadvantage for Fresh Sales and Zoho is that Basic training is required for the user to start.   

Sales Force offers Customer support round the clock for all 7 days by phone calling or contacting through email. Also, Fresh Sales but only for 5 days a week. 

Zoro, Net hunt, and Insighty also provide customer support through email, phone and live chat.

Tips: Use table slidder below to better view Comparison Table or use desktop mode on mobile.

Pricing Comparison, Table 03:

Let us have a look at the Pricing schemes.

 Salesforce Fresh sales Zoho CRM Nimble Nethunt Nutshell Insightly
Free trial period30 days of a free trial21 days of the free trial15 days trial period, Freemium plan up to 3 years14 days of a free trial14 days of the free trialNo free trial but try one month by paying $ 19 per user per month.Free plan up to 2 years, 14 days free trial
PricingStarts with $25 per month per user and costliest is for $1250 per month per userFrom $12 to $79 per monthStandard- $12, Professional- $ 20, Enterprise-$35 per month$25 per month and billed per month and $10 per month billed annually$24 to $48 per month$19 per month but billed annually$19 to $99
Billing periodAnnualAnnualAnnualMonthly and annuallyMonthlyAnnualAnnual
Billing plansCustomized plans availableFour plansThree- Standard, Professional, and EnterpriseSingleThree – Professional, Professional Plus and Enterprise Single Many

All give a free Trial period, the minimum period is 14 days and the maximum trial period is 30 days, except Nutshell. But Nutshell offers a monthly plan for $ 19 for trial. 

Salesforce offers 30 days free trial and Nutshell offers a short paid plan of 30 days. 

This clearly indicates that once you get into any plan for this software, in any case, you have to make the annual payment.

The minimum charges are $12 per month per user and the maximum is $ 1250 per month per user.

All give the advantage of Annual billing except Nethunt.

Nimble and Nutshell offer a single plan.

Salesforce offers customized plans.

Therefore, SalesForce is considered to be the best as it offers 30 days trial, with an affordable minimum pricing plan of $ 25 per month per user with customized plans as well and on the top one can do the Annual billing.

Users can communicate in multi-languages.

Billing can be done in multiple currencies.

Customer support is available round the clock for 7 days by phone calling or contacting through email. 

Salesforce is cloud-based and can be accessed from anywhere.

Adsoup CRM Software

Adsoup is CRM software for multiple platforms that are aimed at enhancing communication between a business and its client. It is comparatively more effective for sales and has the potential to be equally handy for small and mid-level companies.  

Key Features:

Real-time Messaging – 

Mobile compatibility assures a user of serving its customer from remote parts through the browser.  

Sales Tracking – 

Get the specific status of a possible lead and its state in the sales channel.

Revenue Monitoring – 

Analyze and observe the channels making the highest-earning for greater attention.

Single-platform communications –

It lets sales representatives maintain a record of the entire possible leads through different sources without fail.


  • Comes with a significant free plan
  • Paid subscription comes with a free trial of 7 days
  • Superior standard automation (generates a Facebook lead, texting ad responds and mail leads into a channel)  
  • Offers shared IMAP mail and Google Dialogflow bot (paid offers)
  • Works well with smartphones
  • Enable multiple chats
  • Has saved responses spec (extra efficiency)  
  • Most updated tracking of value and revenue details 
  • Hosted over the cloud (Cost-effective and simple)   
  • Customer support through live chat
  • Integrating several channels through one dashboard 
  • Associates document keeping and smooth platform shift 
  • Provides drag-and-drop deal management    
  • Massive third-party association 


  • Doesn’t provide customer support through mail or phone 
  • Works only with English; doesn’t support multiple languages 
  • Extra charges applied for extraneous add-ons    

Pricing Plans Adsoup:

Adsoup pricing

Adsoup comes with a handy free plan for one. The paid subscription begins from $19 and reaches $56 for each user every month (billing is done on a monthly basis). Discount offered with annual payments.

Engagebay CRM Software

Engagebay: All-inclusive marketing and sales CRM

Engagebay All in one Marketing CRM

Engagebay is a CRM hosted over the cloud joining entire business modes and functionalities, ranging from sales, marketing, to account over a single platform. Above all, the tool basically aims at automation for superior efficacy.  

Key Features:

Email Marketing – 

Provides an incredible module enriched with specs like A/B testing, automatic responders, CAN-SPAM compatibility, dynamic content, event-triggered emails, and more.

Lead Generation – 

Effective lead generation with specs like importing and exporting of contacts, generating leads, joining databases, enriching, scoring, segmentation, etc. 

Marketing Automation – 

Provides modifiable CTAs, drip strategies, keeping a record of site visitors, sales smartness, and many more  

Social Media Marketing – 

It enables doing analytic, managing contacts, auto-publish, managing content, and multiple accounts.


  • Provides incredible free offers
  • Massive coupling of third party applications like Zapier, Xero, etc
  • Can be customized and scaled up 
  • Interactive and user-friendly 
  • Significant customer support through phone, live chat, mail, tickets
  • Provides free trial duration for pain plans    
  • Among the most economical plans in the market (completely could-based) 
  • Assures data safety, endurance, and administrative aspects (GDPR-attuned)   
  • Practicable, combined customer detail for all (comprising earlier interactions and buying)  
  • Range of forms and pop-ups for generating lead and engaging visitor


  • No support for on-location execution
  • Works only with English 

Pricing Plans:

It comes with four major segments:

  • All-in-one
  • Marketing
  • CRM & sales bay
  • Service Bay

There are four plans in CRM & sales bay segment (including a free and three paid).

Engagebay Pricing

The paid plan begins with $7.79 and reaches up to $29.99 for every user in a month, as per features (upon paid twice in a year). One may pay on a monthly or yearly basis.

PipelineDeals CRM Software


Pipelines CRM Software review

PipelineDeals is interactive, hosted over cloud, all-inclusive CRM tool that is best for small and mid-range businesses. It has incredible specs aiming for enriching sales and employees.     

Key Features:

Sales Pipeline Management – 

Lets users in viewing, optimizing, and getting sales structure and boost productivity.

Lead Management – 

Spot, observe, follow up, and dig into leads that are more potent to be converted into sales through a sales channel.

Contact Management – 

Assists in developing fresh relationships with possible leads and follow the present customer. 

Sales Team Management – 

Establishes practicable goals and sets the tracking of team activities. Additionally, it assists in avoiding redundancies, hindrances, and complexities upon streamlining team skills and offering modes of collaboration.    


  • Free trial for 14 days
  • Infinite deals, levels, enterprises, and links    
  • Infinite storage of files
  • Smooth data import/export (Excel or other CRM)
  • Cost-effective being hosted over cloud and simple to be established 
  • Thoroughly customizable and scalable     
  • Works well with smartphones (Android and iOS) 
  • Native mail proceeding assisting in tracking open-rate, click-through rate, and download.     
  • Lets user in establishing dashboard for practicable viewing
  • Massive third-party coupling (Mailchimp, Outlook, Excel, Zapier, and more)
  • Native foreign currency tracking (any market or local currency)
  • Significant data analytics and management of campaigns for practicable insights
  • Complete customer support through email, phone, live support, and tickets


  • No free plans
  • No facility of on-spot deployment    
  • Only supports English; no other language    

Pricing Plan:

PipelineDeals Pricing

The paid plans begin from $25 and mount up to $49 per month  

Agile CRM Software

Agile CRM Dashboard

Agile CRM Software best review
Agile CRM

Agile CRM is an all-inclusive CRM aiming at automating the marketing and sales through the course of dragging those to a single platform. This is a SaaS service over the cloud, which is the most economical tool at present.

Key Features Agile CRM Software:

Contact Management – 

Effective one-page management of contacts can assist in closing bigger deals.

Project Management – 

Smooth handling of entire projects on one platform with specs like drag-and-drop task lists and more.

Appointment Scheduling – 

Enables in sharing schedule calendar over the web and automating, invites, and followings.

Email Marketing –

Develop and deliver professional mails, newsletters, customize the same, track, and study outcomes.


  • It provides a free plan for around 10 users
  • Based on cloud (economic and user-friendly)   
  • Supports windows for multiple chats, smooth data entry, and automating workflow     
  • Comprehensive customer support through phone, mail, live chat, and tickets     
  • Significant mail tracking to assist in gaining needful insights of an email marketing campaign    
  • Native auto-responder    
  • Massive external integration through social, billing, mail, and customer support applications
  • Its “telephony” feature allows users in the one-click call, call scripts, automating voicemail
  • Provides mobile marketing to deliver personalized texts and employ phone texting in campaigns     
  • Assists in developing a dynamic landing page to drag attention and engage prospect lead
  • Provides incredible pop-ups for exit (make cast-off)
  • Offers excellent exit intent pop-ups (convert renounced visitors using the same)
  • Thoroughly scalable, customizable, and user-friendly


  • Doesn’t offer on-premise support 
  • Works only with English    
  • Customer support provided for 5 days in a week; not 7 days

Pricing Strategy

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Agile CRM Pricing

Agile CRM comes with limited features, though free. It has three paid plans starting from $8.99 per user/ month and it goes up to $47.99 per user/month.

The tools still not provided are, SugarCRM, HubSpot CRM, Pipedrive, Netsuite, Microsoft Dynamics CRM, and SAP.  

What is CRM Software?

CRM software thoroughly delivers customer relationship management for an organization. It assists companies in having access, manage, analyze, and make most of the adequate customer detail that has to be made most of.         

CRM gathers details through different sources, including social media, mail campaigns, telephone, live chat, direct interaction, query form, and much more. Additionally, it utilizes data analytics for past analysis of purchasing, methods, and domains of focus.  

The goal remains about improving customer experience and accomplishment presently and in the future. 

CRM has been there since the long past, though previously in papers, the perks of the CRM model became evident post digitization getting significant.

CRM systems connect different dimensions of business, ranging from sales, HR, customer support, marketing, to finance. Additionally, it can be instantly utilized by any professional in real-time that enriches them and lets them address customer need immediately and effectively. 

On the whole, CRM solutions have enabled connectivity between different departments and boost reliability amongst while avoiding the mandatory silos.     

What Are the Benefits of CRM Software?

Discussed below are key advantages of employing CRM software:  

Operational Benefits of CRM
Operational Benefits of CRM

1. Enhanced Client Relationships and Customer Interactions

CRM software enables users in streamlining customer detail and can assist in boosting insights letting one address client needs well.  

2. Allowing Cross-Sell and Up-Sell

Enriched with knowledge of customer preference, you can smoothly recommend the buying of associated products. Above all, you can suggest other value-added editions of the products costlier comparing to what the customer has purchased.    

3. Enhances association

Moving ahead of silos, each member of the venture gets access to the same information in real-time that can result in the improved association among team members, and also among other sales and marketing team part of.  

4. Enhanced Efficiency

As you maintain secrecy about details like customer choice, past of purchases, the client doesn’t feel it essential to extend time defining the needs. One may bank on their own knowledge, accomplish the customer, and improve the efficacy of work.   

5. Reduce expenses In the Long Run

Installing CRM software can be expensive, but it’s a one-time investment. Additionally, improved functional efficacy and collaboration do result in improved productivity that gets nominal in the longer run. 

6. Enhancing Employee Involvement

Employees feel enriched when they get good data access, and it leads to employees getting greater authorization in regular works. Hence, CRM solutions eventually enhance engagement among employees.   

How Do You Use CRM Software?

Getting started with CRM software is simply keeping the advantages of it in mind. For greater outcomes, this should be utilized at all levels of a venture.     

Given below are some steps on methods of using a CRM:

1. Include Sales Representatives

Prior to including anyone else, ensure the salesperson is on board as they are the most important for the CRM tool.

Ultimately, it’s the sales team that grows revenue, and CRM is vital for them in generating greater sales for the business. Hence, it is important to ensure that they find it user-friendly.    

2. Classify Your Audience

Each business differs from others, and there are numerous methods enterprises can segment their sales channel. The most prominently tried approach is upon classifying prospect customers into different levels, starting from ‘lead,’ ‘scope,’ and ‘customer’ that presents themselves from a company perspective.      

3. Import Contact List

Different CRM systems are used by small businesses for different purposes. However, it is suggested to stick to one kind. No matter one uses a single type of CRM, it is essential to import needful data, starting from contact detail, previous deals, and other customer detail. Most of the CRM system tools facilitate uploading CSV files.      

4. Third-Party Integrations

CRM is moreover about concentrating on details of the customer and information through any number of ways as it is possible. Hence, it is essential to have a CRM tool that provides adequate third-party associations. Some of the crucial integrations that one should be focusing on are Amazon, Alibaba, Facebook, Twitter, Instagram, etc.

5. Make a Dashboard

CRM systems are enriched with the ability to streamline object for the user upon creating a dashboard. The dashboard allows users to have control of all that is essential for works upon showing on the screen.

This is primarily a visual, central control panel providing access to the users to the whole range of operations essential for businesses and handles everything one needs at any point.  

Provided here is an infographic that shows how regular CRM systems dashboard appears as:   

Dashboard of CRM Software

One can view and handle project details, work completion, statistics, overview, charts, and a lot more.  

Dashboard of CRM Software
Dashboard of CRM Software

6. Create Reports

The sales team generates finance from the venture. This is the reason that they should be availed with any amount of data as possible that will simplify their task of trading the exact worth to the exact customer. 

It’s thus a good approach to generate reports in a consistent fashion, be it weekly, monthly, or quarterly, and delivers the same to sales representatives. 

These reports assist the sales representatives in:

  • Assess their performance
  • Assess the performance of the team    
  • Observe the goals they have met and the aim still to be achieved  
  • Stay updated with the performances of the colleagues on a comparative note (to decide about the bonus and other perks) 

The sales representatives can later change their performance in accordance.

Executive Summary:

There is a huge range of CRM tools, and each has its advantage.

For example, Zoho turns customer relationship management simpler while Insightly enables in concentrating on the project management part. Similarly, Freshsales is popular for user-friendly characteristics, and Nutshell is incredible for the sales team.   

However, no one knows your business finer than you. Hence, it’s you who has to take a decision on its demand. Focus on the profit you are getting at a specific price point and the result you are aiming for.      

Observe the likes of cloud vs. on-premise deployment, specs, and operation, third-party integration, user-friendliness, pricing structure, etc. Go through all dimensions prior to picking the best CRM tool for your business.  

What you think about above comparison of Best 11 CRM Softwares? Say your point view in comment section below.


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